American beautyberryAmerican beautyberryFrom blogger Mary Nemecek:

Arguably one of the most striking berries of fall is the rich, deep violet fruit clusters produced by American beautyberry bushes. American Beautyberry (Callicarpa americana), grows in sun or part shade. It can range up to 3-5 feet, with a spread of up to 5-6 ft, although the ones in my yard maybe reach only half that size. The beautiful fall berries will attract songbirds and the foliage can provide wildlife cover.

You can also add me to the list of creatures attracted to this bush. I wander out to them over and over again to view the brilliant display. My visit usually includes a deep breath, a satisfied smile and a brief shake of the head in disbelief that a color that vibrant exists anywhere other than an artist’s pallet. American beautyberry does best in rich soil and full sun to light shade and may produce more fruit if planted close to other American beautyberry plants.

Missouri is the northern part of its range so it will often die back to the ground in the winter. No reason for concern though as it blooms on new wood. The early summer blooms are not significant, but the fall berry display is something to behold. American beautyberry grown in this area can benefit from a 5” covering of protective mulch in the fall.

This once-Missouri native can no longer be found uncultivated in the state, with a possible exception of Taney county. However, Julian Steyermark, Flora of Missouri, November 1963, Iowa State University press, reported that the last wild habitat of American Beautyberry in the state of Missouri was destroyed with building of the Table Rock Dam.

Despite the unfortunate fate of American beautyberry in the wilds of Missouri, be assured they will always have a place in my yard.